Sunday, March 31, 2013

Opportunities and Challenges in Mobile Commerce Explored by Global Web

Today, more and more people are using their smartphones to buy products and services online. Clearly, mobile commerce technology brings consumers unbeatable convenience and speed. At the same time, there are challenges to guaranteeing the security of mobile payment transactions, which keep programmers quite busy these days. Here, payment processing experts at Global Web take a look at the booming world of mobile commerce, and give readers some insight into the matter.

Today, people can make money transfers, purchase tickets, buy vouchers and coupons, use mobile banking, use location-based services and much more, all on their mobile phones. In fact, in developing countries, where members of the population may be more likely to have smartphones rather than computers, more and more are relying on mobile technology to support all their material and financial needs.

There are definite advantages when it comes to mobile commerce. Most notably, the customer enjoys unprecedented convenience and accessibility when shopping over their phone, which is not present to the same extent in the case of E commerce (shopping over the computer). The prospect of essentially carrying the internet in your pocket, wherever you go, is astounding. Moreover, there may be some security strengths in mobile devices, as compared to the computer, since SIM cards used in cell phones can securely store sensitive customer information.

At the same time, just as there are security challenges when online payments are made over the computer, so too are there security challenges in mobile transactions, but of a different nature. In mobile commerce (M-commerce) data is communicated via the mobile telecommunication network. Sensitive information can be potentially breached when it is transmitted over the telecommunication network, unless advanced technology is used to secure transmission. As such, there are a number of security structures developed to secure transmission, for example, the WTLS, (a transport layer security protocol) which encrypts digital information.

Thus, as both E-commerce and M-commerce continue to grow, Global Web will continue to provide its clients with superb payment and subscription processing technology and consulting, as well as content management. In our digital age, it is imperative that we keep our most sensitive information private. Thats what Global Web is here to do for its clients: keep customers and business safe during internet transactions.

Global Web: Learn More
Global Web, established in 2007 and based in New York City, grants its clients unsurpassable online subscription and content management systems. In addition, the company’s talented staff has extensive expertise in payment processing consulting. With Global Web, merchants and consumers can fully utilize the benefits of online commerce, without the risk of fraud on either end. Global Web may be contacted at (877) 855-1753 or via Facebook, Google+ or Blogger.

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