Could we have predicted the speed of and degree to which E-commerce has grown? What predicaments can we suggest about the future of online shopping? Today, with technology developing at an incredible pace, and with consumers becoming accustomed to and aware of the power of E-commerce, we ask ourselves--how will we do most of our shopping in the future? Will we be buying significantly more online, or will we still be drawn to physical in-store shopping? What will the online shopping experience look like? Global Web, a premiere online payment processor, takes a look and these question, and makes a few hypotheses about the future.
E-commerce has revolutionized the way companies reach customers and market their products to them. Suddenly, customers can make purchases quickly and at their own convenience. They can also gain access to an ever growing number of products online from their computers or phones. This trend is likely to strengthen in the coming years; however, business will have to do more to engage their online shoppers, and to create more interactive, enhanced shopping experiences.
The fact is, while some industries are doing exceptionally well selling over the internet--for example, businesses that sell consumer electronics--other sectors will need to improve the way they sell online--for example, clothing retailers. Ineed, customers currently lack the interactivity of the physical shopping experience when they buy apperal online. They can't try on clothing, and they can really get feedback from retail personnel when they are online.
As businesses continue to innovate, however, we'll start seeing new technologies and alternative modes of shopping. In the apparel sector, companies will need to tune into the individual preferences of each consumer through advanced data-analyzing technology. That way, business will be able to learn about style, size and color preferences of customers, and tailor-fit suggests to them. Moreover, businesses will need to incorporate a human-element into the online shopping experience, for example, by matching a stylist to each consumer, that will communicate with the consumer in real-time.
Thus, as Global Web explains, were likely to be shopping online even more in the near future; however, businesses will have to be more creative and innovate in the way they market and interact with customers, and will need to create an enhanced online shopping environment.
Global Web, and innovative online payment processing company, provides both businesses and consumers secure online payment portals. And as E-Commerce grows, Global Web Asset’s role in securing sensitive personal information and transferring payment from consumer to business over the internet will become even more important.
About Global Web
Global Web works around the clock to ensure your safety on the internet when you pay an online merchant. Global Web is a leader in online subscription processing and consulting, and is based in NYC. Global Web may be contacted at (877) 855-1753 or via Facebook, Google+ or Blogger.
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